> > > > > Online Training Session: More Bang for the Buck - Alternative Low Cost Marketing Strategies
Next Date: JULY 17; 1 PM EST
see below for additional dates Duration: 1 hour + 15 minute Q&A
Trainer: Pamela Hazelton
This class geared toward small business Ecommerce store owners who seek to increase sales by focusing on lesser-known and low-cost techniques. All attendees receive a $10 coupon discount on any future DesignExtend.com purchase. It's no secret that SEO and Pay-Per-Click campaigns, as well as affiliate programs, can play an integral part of keeping a small business online store alive. Unfortunately, most online store owners use only these standard methods to bring shoppers into a store, and there are several lesser known techniques that can not only bring in traffic, but traffic that can result in better conversion. Pamela Hazelton brings to the board a wealth of viable tips and strategies designed specifically for smaller businesses, including those selling to niche or fan markets - most of which require no upfront fees or investments. In fact, the majority aren't affiliated with any third-party service, but rather your own self or staff to target directly to an audience. This is not a session about using AdWords or PPC campaigns, nor is it a sales pitch. It's about ideas that have worked for small business sites on a recurring basis. While most sites use various elements beside their SEO and ad campaigns, lower-budget stores have used these strategies while they build a budget for bigger competition. Nonetheless, conversion ratios are commonly higher percentages when reaching specific audiences, and cost ratios are lower on comparison.
About the Trainer:
Pamela Hazelton is a seasoned trainer, writer and designer in ecommerce and MIVA Merchant. She speaks at the MIVA Conference each year, and is retained by many small companies for stuides on shopability and usability, as well as one-on-one and group training in several topics. She is the author of the MIVA Merchant Books.
About Our Online Training:
We use GoToMeeting
 to hold Webinars (you do NOT need to have your own GoToMeeting account to attend training sessions). All registered attendees will receive access information no later than six hours before the meeting. Access is via the Internet and Telephone conferencing. In order to maintain focus and to help users retain information, all online training classes are limited to 10 users at a time. Our goal is retention of information, so all sessions run 1 hour increments (longer sessions include breaks), and are followed by a Q&A. Materials:
Each training session is followed up with a quick sheet that lists the topics discussed as well as resources. This allows attendees to focus on presentations and discussion without the need to take extensive notes. Guarantees:
While we cannot guarantee a specific level of retention, our experience shows that every user gains knowledge. Trainers use laymen's terms and every-day examples to provide the best possible insight, avoiding highly technical terms. Thus, this training class is not designed for advanced users. Times/Dates:
Times and dates, when you enroll, are committed. Refunds for failure to attend without prior notice are given only under special circumstances, and are handled on a case-by-case basis. Reschedules are also handled on a case-by-case basis, dependent upon time frame of notice. Discounts & Packages
An attendee of one session may attend future sessions at a 10% discount. You may also sign up for an Unlimited Training Plan for only $299 annually, whereas you can attend any training sessions in a calendar year on a first-come, first-served basis. Need one-on-one or group training for your business? Please contact us for details. Future Classes...
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