> > > > > Online Training Session: Personalizing the Store
Next Date: JULY 24; 1 PM EST
see below for additional dates Duration: 1 hour + 15 minute Q&A
Trainer: Pamela Hazelton
This class geared toward small business Ecommerce store owners who seek to compete for customers by focusing on creating actual relationships with shoppers. All attendees receive a $10 coupon discount on any future DesignExtend.com purchase. Competing with the Big Dogs (large sites like Amazon and Buy.com) often means spending big on SEO and PPC to drive traffic. But how do you convert visitors to shoppers when your pricing structure isn't enough? This session discussions key, and often undiscussed, methods of creating a personal relationship with shoppers by integrating yourself (the store owner) into the shopping experience. While millions use the web as a tool to compare pricing, seeking the lowest price for a specific item, it's not uncommon for seasoned shoppers to pay a bit more for a true, realistic experience. From customer service to telling your own story, you'll learn what works and what is overboard when it comes to building a relationship without ever meeting shoppers face to face.
About the Trainer:
Pamela Hazelton is a seasoned trainer, writer and designer in ecommerce and MIVA Merchant. She speaks at the MIVA Conference each year, and is retained by many small companies for stuides on shopability and usability, as well as one-on-one and group training in several topics. She is the author of the MIVA Merchant Books.
About Our Online Training:
We use GoToMeeting
 to hold Webinars (you do NOT need to have your own GoToMeeting account to attend training sessions). All registered attendees will receive access information no later than six hours before the meeting. Access is via the Internet and Telephone conferencing. In order to maintain focus and to help users retain information, all online training classes are limited to 10 users at a time. Our goal is retention of information, so all sessions run 1 hour increments (longer sessions include breaks), and are followed by a Q&A. Materials:
Each training session is followed up with a quick sheet that lists the topics discussed as well as resources. This allows attendees to focus on presentations and discussion without the need to take extensive notes. Guarantees:
While we cannot guarantee a specific level of retention, our experience shows that every user gains knowledge. Trainers use laymen's terms and every-day examples to provide the best possible insight, avoiding highly technical terms. Thus, this training class is not designed for advanced users. Times/Dates:
Times and dates, when you enroll, are committed. Refunds for failure to attend without prior notice are given only under special circumstances, and are handled on a case-by-case basis. Reschedules are also handled on a case-by-case basis, dependent upon time frame of notice. Discounts & Packages
An attendee of one session may attend future sessions at a 10% discount. You may also sign up for an Unlimited Training Plan for only $299 annually, whereas you can attend any training sessions in a calendar year on a first-come, first-served basis. Need one-on-one or group training for your business? Please contact us for details. Future Classes...
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